LINK AI AGENCY

Operating Blueprint · v1.0 · 2026-05-02
Live · Amsterdam HQ Maria Telkesstraat Linky · Mike · Soof · Dean · Binky
v1 · public

The complete operating blueprint of an
AI-native agency on one canvas.

Every input, every tool, every department, every funnel and every metric — mapped end-to-end so you can see exactly how leads become live AI systems within 48 hours. No fluff, no Notion-screenshot cosplay.

48hSLA · Idea → Live
1. INPUTS · How leads enter

Outbound

cold
  • Cold email via linky@ + GHL warmup
  • LinkedIn DM automation (Linky avatar)
  • Google Maps prospecting per niche
  • Apollo + Serper lead enrichment
+40 leads/wkCPL ≈ €4.20

Inbound · Organic

free
  • SEO blog · 8 sites/day cross-post
  • LinkedIn + X + IG 2x/day ma-vr
  • TikTok faceless growth engine
  • Referrals from existing clients
+22% MoM0 ad spend

Inbound · Paid

CTWA
  • Meta Ads Lead Form NL (active)
  • WhatsApp CTWA campaigns
  • Google Ads per niche, ROAS-gated
  • Pixel 899289863162205
ROAS 3.4×CPA target €38

Demos · Site CTA

hot
  • WhatsApp Demo Builder — 30 sec auto-demo per business URL
  • SuperSite preview on first call
  • Voice AI live at 020-call test
  • Calendly deep-link from email
53% close-ratedemo→deal
2. STACK · The tools that run the agency
🧠
Claude Opus 4.7Linky · agent SDK
Claude Haiku 4.5Sub-agents · scoring
🎬
Veo 3.1 + RemotionUGC video pipeline
🖼️
Nano Banana ProImage gen default
🎙️
ElevenLabs ScribeSTT for clients
☎️
Voice AIPhone agents
☁️
Cloudflare PagesAll sites · 24h SSL
📨
Resendlinky@ · 100/day
📞
WhatsApp BridgeBaileys · Mike's farm
🗂️
NotionTasks · CRM
📊
GHLLead pipeline
📁
Google DriveOAuth2 client folders
3. DEPARTMENTS · Who owns what

Content + Brand

org
  • Linky orchestrator — daily content brief
  • Pixel sub-agent — visuals + brand
  • Writer sub-agent — long-form copy
  • Output: 16 posts/wk · 7 blogs/day
Hormozi-loopsViral hooksBrand voice

Sales + Closing

deal
  • Hunter sub-agent — cold outreach
  • Mike human closer · calls + WhatsApp
  • Linky proposal engine + pricing
  • SLA: lead → demo < 15 min
€500-2500/mo53% close48h live

Paid Acquisition

ads
  • Linky creative-pipeline + brief gen
  • Syifa Meta Ads ops + bidding
  • Builder landing-page variants
  • Auto-pause <1.5× ROAS, scale >2.5×
Meta · CTWAGoogle · PMaxTikTok ads

Operations + Build

tech
  • Builder sub-agent — full-stack dev
  • Codex review-gate before deploy
  • Dean human · WA + Voice AI infra
  • Cloudflare-only · no Vercel · 99.9% SLA
Next.jsCF PagesCF TunnelsPostgres

Customer Success

retain
  • Linky daily client check-in (auto)
  • Per-client playbook + activity log
  • Monthly performance PDF (auto)
  • Client-specific Telegram per project
NPS 9.490% retention3-day reply SLA

Finance + Books

  • Linky = bookkeeper since 23 Apr 2026
  • Moneybird — biz + privé split
  • Weekly invoices · auto-send via API
  • BTW filings — Q1 €523 net
MoneybirdStripeTikkie
4. FUNNELS · Three live products

WhatsApp Assist

flagship

AI customer-service agent on WhatsApp · 24/7 · live in 48h.

Ad / Site CTAMeta + organic100%
30-sec demowhatsapp-demo.linkaiagency.com68%
Discovery callCalendly · Mike42%
€499/mo deal48h to live agent22%

SuperSites

premium

Scroll-engineered Cloudflare-hosted sites · live in 48h or it's free.

SEO blog · referralOrganic traffic100%
Live demo on callExisting site preview71%
Brand briefStyle guide · DESIGN.md52%
€2500-7500 build48h delivery SLA31%

Ad Pipeline

recur

Done-for-you Meta + Google ads with creative pipeline + ROAS-gating.

Audit teaserFree 30-min ROAS scan100%
Strategy callHormozi-style offer build58%
Pilot 30-day€750 setup + €500/mo38%
Scale recurring15% of ad spend26%
5. METRICS · What we watch every day

Acquisition

daily
MetricNowTargetΔ
Cost per Lead (Meta)€4.20€5.00-16%
Cost per Demo€7.40€10-26%
Demo → Deal close-rate22%25%-3pt
ROAS blended3.4×3.0×+13%
Organic traffic MoM+22%+15%+7pt

Delivery + Retention

weekly
MetricNowTargetΔ
Time-to-live (WhatsApp Assist)38h48h-21%
Time-to-live (SuperSite)44h48h-8%
Active clients1115-4
MRR (recurring)€7.4k€10k-26%
Retention 90d90%85%+5pt
6. FRAMEWORKS · The mental models we run on

Hormozi $100M Offer

Every product packaged with: dream outcome, perceived likelihood, time delay, effort. Every pitch goes through this filter before it ships.

Demo-First Closing

Never sell a feature — always show the live AI agent answering as the prospect's business. 30-second demo replaces 30-minute sales call.

48h Live or It's Free

Existential constraint that forces every internal tool to be ready, every template prebuilt, every approval async. The deadline IS the product.

Linky-Owns-The-Stack

One AI orchestrator owns everything: code, content, ads, books, support. Sub-agents spawn for parallel work. Humans = closers + creative direction.

Cloudflare-Default

Pages for static · Tunnels for compute · DNS · R2 storage · Workers for logic. One bill, one console, no Vercel-tax, no AWS-complexity.

Memory > Prompts

Persistent file-based memory across all sessions. Linky knows every client, every preference, every past mistake. No re-onboarding ever.

Read-Before-Act

Hard rule: open the playbook + activity log before touching anything client-facing. No "guessing what's there". Every action logged in NDJSON.

Code-Review-Gate

Codex sub-agent reviews every commit before deploy. No blind ship. Catches the "edge cases I forgot" 9 out of 10 times.

7. ZOOM-OUT · The whole loop in one line
[ INPUT ]──→[ DEMO ]──→[ CALL ]──→[ DEAL ]──→[ 48h BUILD ]──→[ LIVE AGENT ]──→[ RETENTION ]
   │            │           │           │            │                │                │
   │            │           │           │            │                │                ↓
   ↓            ↓           ↓           ↓            ↓                ↓        [ REFERRAL LOOP ]──┐
[ +40/wk ]  [ 30 sec ]  [ Calendly ] [ €499+ ]  [ Codex gate ]    [ KPI feed ]                    │
                                                                                                   │
←──────────────────────────[ DATA → CONTENT → MORE INPUT ]─────────────────────────────────────────┘