LINK AI AGENCY
Operating Blueprint · v1.0 · 2026-05-02
Live · Amsterdam
HQ Maria Telkesstraat
Linky · Mike · Soof · Dean · Binky
v1 · public
The complete operating blueprint of an
AI-native agency on one canvas.
Every input, every tool, every department, every funnel and every metric — mapped end-to-end so you can see exactly how leads become live AI systems within 48 hours. No fluff, no Notion-screenshot cosplay.
48hSLA · Idea → Live
1. INPUTS · How leads enter
Outbound
cold
- Cold email via linky@ + GHL warmup
- LinkedIn DM automation (Linky avatar)
- Google Maps prospecting per niche
- Apollo + Serper lead enrichment
+40 leads/wkCPL ≈ €4.20
Inbound · Organic
free
- SEO blog · 8 sites/day cross-post
- LinkedIn + X + IG 2x/day ma-vr
- TikTok faceless growth engine
- Referrals from existing clients
+22% MoM0 ad spend
Inbound · Paid
CTWA
- Meta Ads Lead Form NL (active)
- WhatsApp CTWA campaigns
- Google Ads per niche, ROAS-gated
- Pixel
899289863162205
ROAS 3.4×CPA target €38
Demos · Site CTA
hot
- WhatsApp Demo Builder — 30 sec auto-demo per business URL
- SuperSite preview on first call
- Voice AI live at 020-call test
- Calendly deep-link from email
53% close-ratedemo→deal
2. STACK · The tools that run the agency
🧠
Claude Opus 4.7Linky · agent SDK
⚡
Claude Haiku 4.5Sub-agents · scoring
🎬
Veo 3.1 + RemotionUGC video pipeline
🖼️
Nano Banana ProImage gen default
🎙️
ElevenLabs ScribeSTT for clients
☁️
Cloudflare PagesAll sites · 24h SSL
📞
WhatsApp BridgeBaileys · Mike's farm
📁
Google DriveOAuth2 client folders
3. DEPARTMENTS · Who owns what
Content + Brand
org
- Linky orchestrator — daily content brief
- Pixel sub-agent — visuals + brand
- Writer sub-agent — long-form copy
- Output: 16 posts/wk · 7 blogs/day
Hormozi-loopsViral hooksBrand voice
Sales + Closing
deal
- Hunter sub-agent — cold outreach
- Mike human closer · calls + WhatsApp
- Linky proposal engine + pricing
- SLA: lead → demo < 15 min
€500-2500/mo53% close48h live
Paid Acquisition
ads
- Linky creative-pipeline + brief gen
- Syifa Meta Ads ops + bidding
- Builder landing-page variants
- Auto-pause <1.5× ROAS, scale >2.5×
Meta · CTWAGoogle · PMaxTikTok ads
Operations + Build
tech
- Builder sub-agent — full-stack dev
- Codex review-gate before deploy
- Dean human · WA + Voice AI infra
- Cloudflare-only · no Vercel · 99.9% SLA
Next.jsCF PagesCF TunnelsPostgres
Customer Success
retain
- Linky daily client check-in (auto)
- Per-client playbook + activity log
- Monthly performance PDF (auto)
- Client-specific Telegram per project
NPS 9.490% retention3-day reply SLA
Finance + Books
€
- Linky = bookkeeper since 23 Apr 2026
- Moneybird — biz + privé split
- Weekly invoices · auto-send via API
- BTW filings — Q1 €523 net
MoneybirdStripeTikkie
4. FUNNELS · Three live products
WhatsApp Assist
flagship
AI customer-service agent on WhatsApp · 24/7 · live in 48h.
Ad / Site CTAMeta + organic100%
30-sec demowhatsapp-demo.linkaiagency.com68%
Discovery callCalendly · Mike42%
€499/mo deal48h to live agent22%
SuperSites
premium
Scroll-engineered Cloudflare-hosted sites · live in 48h or it's free.
SEO blog · referralOrganic traffic100%
Live demo on callExisting site preview71%
Brand briefStyle guide · DESIGN.md52%
€2500-7500 build48h delivery SLA31%
Ad Pipeline
recur
Done-for-you Meta + Google ads with creative pipeline + ROAS-gating.
Audit teaserFree 30-min ROAS scan100%
Strategy callHormozi-style offer build58%
Pilot 30-day€750 setup + €500/mo38%
Scale recurring15% of ad spend26%
5. METRICS · What we watch every day
Acquisition
daily
MetricNowTargetΔ
Cost per Lead (Meta)€4.20€5.00-16%
Cost per Demo€7.40€10-26%
Demo → Deal close-rate22%25%-3pt
ROAS blended3.4×3.0×+13%
Organic traffic MoM+22%+15%+7pt
Delivery + Retention
weekly
MetricNowTargetΔ
Time-to-live (WhatsApp Assist)38h48h-21%
Time-to-live (SuperSite)44h48h-8%
Active clients1115-4
MRR (recurring)€7.4k€10k-26%
Retention 90d90%85%+5pt
6. FRAMEWORKS · The mental models we run on
Hormozi $100M Offer
Every product packaged with: dream outcome, perceived likelihood, time delay, effort. Every pitch goes through this filter before it ships.
Demo-First Closing
Never sell a feature — always show the live AI agent answering as the prospect's business. 30-second demo replaces 30-minute sales call.
48h Live or It's Free
Existential constraint that forces every internal tool to be ready, every template prebuilt, every approval async. The deadline IS the product.
Linky-Owns-The-Stack
One AI orchestrator owns everything: code, content, ads, books, support. Sub-agents spawn for parallel work. Humans = closers + creative direction.
Cloudflare-Default
Pages for static · Tunnels for compute · DNS · R2 storage · Workers for logic. One bill, one console, no Vercel-tax, no AWS-complexity.
Memory > Prompts
Persistent file-based memory across all sessions. Linky knows every client, every preference, every past mistake. No re-onboarding ever.
Read-Before-Act
Hard rule: open the playbook + activity log before touching anything client-facing. No "guessing what's there". Every action logged in NDJSON.
Code-Review-Gate
Codex sub-agent reviews every commit before deploy. No blind ship. Catches the "edge cases I forgot" 9 out of 10 times.
7. ZOOM-OUT · The whole loop in one line
[ INPUT ]──→[ DEMO ]──→[ CALL ]──→[ DEAL ]──→[ 48h BUILD ]──→[ LIVE AGENT ]──→[ RETENTION ]
│ │ │ │ │ │ │
│ │ │ │ │ │ ↓
↓ ↓ ↓ ↓ ↓ ↓ [ REFERRAL LOOP ]──┐
[ +40/wk ] [ 30 sec ] [ Calendly ] [ €499+ ] [ Codex gate ] [ KPI feed ] │
│
←──────────────────────────[ DATA → CONTENT → MORE INPUT ]─────────────────────────────────────────┘